Website management:
Website management is all about keeping your website running smoothly and staying relevant. It includes updating content, fixing technical issues, optimizing for SEO, securing the site from threats, and tracking performance with analytics. These tasks help maintain a strong online presence and achieve your goals effectively.
What is the organic traffic on a website:
Visits on a web page by Internet consumers are called web traffic. Usually, People browse websites to get information regarding a specific topic or to buy some online products or services. A website is successful only if it appears in search results shown to the people searching for a specific search query over different search engines.
Major tasks to boost organic traffic on a website are discussed in this article. It includes All types of best practices for SEO on a website.
What is a website:
A website is an online place where we display our products or services for sale. There are many other purposes of it. The major aim is to convey our type of information to viewers at large. An internet user may reach a specific website by its URL (domain name) or through a search engine result. Search engine results are gained by visiting a search engine website for example www.google.com and typing your search query. The results shown in the return of your search query are the contents and information provided by the websites being listed in the results.
Ways to reach a website:
All of the game starts here as necessity is the mother of invention. Every product seller, services provider, or whatever the purpose of a website publisher is, aims to target his required net surfers over the internet. This aim gave birth to Search Engine Optimization which is called SEO in short.
What is Search engine optimization:
Before learning the methods of SEO, we have to understand what this concept is. Search engine optimization a set of practices is assigned to improve the appearance and positioning of web pages in organic search results.
By applying different technical strategies, the content of a website is optimized according to search engine algorithms to appear on top of search results.
There are a lot of techniques and methods of search engine optimization.
Kinds of SEO Practices:
There are three major kinds of search engine optimization defined below
ON-PAGE SEO
This part of the method includes the optimizations made on a page or website according to search engine requirements. It includes rules for modifying the content of a web page. For example inserting tags i.e. H1, H2, H3, etc.
OFF-PAGE SEO
Every method of search engine optimization applied other than on a website content is known as off-page seo. It includes backlinking and other strategies applied to boost the chances of being ranked over search engines.
TECHNICAL SEO
Optimizing technical aspects of a website like SSL certification, speed optimization as loading time, and concept of mobile or palm devices view optimization are included in technical SEO.
The basic concepts are defined that would enable us to learn the techniques of boosting the organic traffic of our website. The target or purpose is clear we want a lot of visitors over our website to achieve the specific goal which resulted in developing a website. We have to be the part of SEO race. Some of the basic and essential topics will be discussed here that will enable us to win the search engine battle.
Creation and modification of content:
Content is the basic foundation on which the whole structure of a website stands. Selection of the right target keywords and their natural placement in the content is the best way to go ahead and entice a search engine to show us on the top pages of search results. Proper research is needed to find the right keywords to be used in the content. There are many Keyword research tools available online that are helpful in this regard.
Proper quantity of content is also a major factor to be considered in web page content. Your HTML content should be in a proper quantity and must be more than 30 to 40% of your coding content.SEO audit tools show this percentage when you put your website URL there. So the quality and quantity of both factors matter for the best on-page SEO strategy.
Proper placement of H1, H2, and H3 tags is also required to be considered. The tone of your content should be informative and make sure it conveys the message or information you want to give to your visitors.
The meta description is a summary of your content that tells the search engine what the purpose of your web page is.
Apply a proper SEO title to your content and it’s very helpful to be in top search results.
Relevent inages:
For best SEO practice and a good look at your content, it is recommended to add at least one or two relevant images to your page content. These images must belong to you or you may use license-free images by downloading from free image websites like pixabay or any other website. Place proper alt text of images. Use proper titles of images by trying to place some target keywords in the image title. Your image should explain the meaning of your page content. For example, the images shown in this post show the relevance of the content and explain the purpose of writing.
TIP:
Do not steal images from the internet. Download them from free resources or arrange your relevant images by camera or photo editing software, you may visit canva, it’s a great tool for designing images or infographics.
Creat social media profiles:
Create social media profiles for your website and use these profile links on your website. Increase your social following and connections. Place your website URL in social profiles. In this way, your social media followers visit your website and it will generate traffic on your website. Your Presence on Social media platforms makes your worth over search engines and it also creates a visitors cycle for your web page.
Make every link and button working:
Every link and button on your website needs to be checked to ensure they are functional. When a visitor clicks on a link or button, it should take them to the intended destination. This ensures your website is crawlable by search engine bots.
Technical SEO:
After completing on-page search engine optimization, you have to optimize some technical aspects like SSL certificate. The purpose of an SSL certificate for a website is to keep user data secure, secondly to verify ownership of the website, and prevent attackers from creating a fake version of the site including conveying trust to users.
Optimizing your website’s speed is a crucial aspect of SEO. To ensure fast loading, use fewer plugins and codes. Your site should also be responsive, meaning it displays correctly on all devices, including mobile phones and tablets. Most people browse the web on their phones, and search engines prefer mobile-friendly websites.
High authority Backlinks:
After completing on-page and technical search engine optimizations of a website, all we need is to get high-authority backlinks for the website. It’s called off-page search engine optimization. There are several back-linking methods and strategies which will be discussed in future posts.
The Onus lies on you to Diversify Your Organic Traffic:
To attain organic traffic is hard and often requires a dedicated and dynamic approach that is able to evolve as per the needs of the time. Learning the basics of organic traffic including on-page SEO, off-page SEO as well as technical SEO will by default make your website successful in a longer time frame.
Success as a notion in this regard is rooted towards great content as an SEO strategy, however it is to be backed by the right density of keywords, relevant graphics, and the correct site layout that works both for users and search engines. Furthermore, integrating your content across social channels and creating quality backlinks are strong strategies to increase your brand positioning.
But please bear in mind, SEO is about more than algorithms it is about providing a worthwhile user interface with quality content that makes users return, this makes keeping in touch with and checking what is in vogue important. As long as the effort is directed in the right manner, meeting the set targets in relation to organic traffic will be more than doable.
