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HOW TO BOOST THE ORGANIC TRAFFIC ON A WEBSITE

WHAT IS THE ORGANIC TRAFFIC ON A WEBSITE

Visits on a web page by Internet consumers are called web traffic. Usually, People browse websites to get information regarding a specific topic or to buy some online products or services. A website is successful only if it appears in search results shown to the people searching for a specific search query over different search engines.

Major tasks to boost organic traffic on a website are discussed in this article. It includes All types of best practices for SEO on a website.

USE OF A WEBSITE

A website is an online place where we display our products or services for sale. There are many other purposes of it. The major aim is to convey our type of information to viewers at large. An internet user may reach a specific website by its URL (domain name) or through a search engine result. Search engine results are gained by visiting a search engine website for example www.google.com and typing your search query. The results shown in the return of your search query are the contents and information provided by the websites being listed in the results.

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WAYS TO REACH A WEBSITE

All of the game starts here as necessity is the mother of invention. Every product seller, services provider, or whatever the purpose of a website publisher is, aims to target his required net surfers over the internet. This aim gave birth to Search Engine Optimization which is called SEO in short.

WHAT IS SEO

Before learning the methods of SEO, we have to understand what this concept is. Search engine optimization a set of practices is assigned to improve the appearance and positioning of web pages in organic search results.

By applying different technical strategies, the content of a website is optimized according to search engine algorithms to appear on top of search results.

There are a lot of techniques and methods of search engine optimization.

KINDS OF SEO PRACTICES

There are three major kinds of search engine optimization defined below

ON-PAGE SEO

This part of the method includes the optimizations made on a page or website according to search engine requirements. It includes rules for modifying the content of a web page. For example inserting tags i.e. H1, H2, H3, etc.

OFF-PAGE SEO

Every method of search engine optimization applied other than on a website content is known as off-page seo. It includes backlinking and other strategies applied to boost the chances of being ranked over search engines.

TECHNICAL SEO

Optimizing technical aspects of a website like SSL certification, speed optimization as loading time, and concept of mobile or palm devices view optimization are included in technical SEO.

The basic concepts are defined that would enable us to learn the techniques of boosting the organic traffic of our website. The target or purpose is clear we want a lot of visitors over our website to achieve the specific goal which resulted in developing a website. We have to be the part of SEO race. Some of the basic and essential topics will be discussed here that will enable us to win the search engine battle.

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MODIFICATION OF WEB CONTENT

Content is the basic foundation on which the whole structure of a website stands. Selection of the right target keywords and their natural placement in the content is the best way to go ahead and entice a search engine to show us on the top pages of search results. Proper research is needed to find the right keywords to be used in the content. There are many Keyword research tools available online that are helpful in this regard.

 

Proper quantity of content is also a major factor to be considered in web page content. Your HTML content should be in a proper quantity and must be more than 30 to 40% of your coding content.SEO audit tools show this percentage when you put your website URL there. So the quality and quantity of both factors matter for the best on-page SEO strategy.

Proper placement of H1, H2, and H3 tags is also required to be considered. The tone of your content should be informative and make sure it conveys the message or information you want to give to your visitors.

The meta description is a summary of your content that tells the search engine what the purpose of your web page is.

Apply a proper SEO title to your content and it’s very helpful to be in top search results.

INCLUDE RELEVANT IMAGES

For best SEO practice and a good look at your content, it is recommended to add at least one or two relevant images to your page content. These images must belong to you or you may use license-free images by downloading from free image websites like pixabay.com or any other website. Place proper alt text of images. Use proper titles of images by trying to place some proper target keywords in the image title. Your image should explain the meaning of your page content. For example, the images shown in this post show the relevance of the content and explain the purpose of writing.

TIP:

Do not steal images from the internet. Download them from free resources or arrange your relevant images by camera or photo editing software, you may visit canva.com, it’s a great tool for designing images or infographics.

CREATE SOCIAL MEDIA PROFILES

Create social media profiles for your website and use these profile links on your website. Increase your social following and connections. Place your website URL in social profiles. In this way, your social media followers visit your website and it will generate traffic on your website. Your Presence on Social media platforms makes your worth over search engines and it also creates a visitors cycle for your web page.

MAKE EVERY LINK AND BUTTON WORKING

Check your website and make sure that every link and button on your website is working. It means that when you click a link or button, you must browse the specific content or link. For example, a social media icon button shown on your website must take the visitor to your specific social media page when he clicks on it. In this way, your website is completely crawlable for search engine bots. Make sure that your contact form is working. You may test it by sending a sample Contact Us submission to your email address. Forget not to place a URL in your website logo. It may be your home page address.

TECHNICAL SEARCH ENGINE OPTIMIZATION

After completing on-page search engine optimization, you have to optimize some technical aspects like SSL certificate. The purpose of an SSL certificate for a website is to keep user data secure, secondly to verify ownership of the website, and prevent attackers from creating a fake version of the site including conveying trust to users.

Optimizing the website speed is also an essential aspect to be considered, try to use fewer plugins and other coding so that your website may load speedily over any type of browser.

Design and modify your web design and functionality to be functional over Windows browsers, palm devices, and mobile phones. It’s called the responsiveness of a website. Your pages should be mobile-friendly as most people browse from their mobile phones. Search engines also prefer mobile-friendly websites.

BACKLINKING FROM HIGH AUTHORITY WEBSITES

After completing on-page and technical search engine optimizations of a website, all we need is to get high-authority backlinks for the website. It’s called off-page search engine optimization. There are several back-linking methods and strategies which will be discussed in future posts.