IMPACT OF A WEBSITE FOR BUSINESS
Products, Services, news, or some type of information is displayed on a website to generate sales of that specified thing. Targeted audiences or visitors are brought to your specific website through different mediums. Brands have popularity which they build by different advertisement strategies, that’s why they don’t need to pay much attention to increase their online visibility. Startup businesses have to struggle hard to get targeted people to visit and buy their products which they have offered for sale on their website.
MEDIUMS FOR WEBSITE TRAFFIC
The traffic of a website is a major factor in sales generation. Social media, advertisement, and Search engine optimization are great ways to boost the organic traffic of a website. A proper SEO applied to a website brings amazing results when your website ranks high and appears on the top pages of search results. It’s not a process of a few days. Search engine optimization specialist spends months researching and meeting search engine requirements for their websites.
Rules and requirements of search engines change over time but the basics of SEO remain the same. So this point is very important for an admin that building a strong foundation for his website by applying the best SEO basic rules to bring long-term results in the form of huge visitors to his website through search engines.
CONCEPT AND IMPORTANCE OF BACKLINKS
Backlinking is an off-page search engine optimization practice that is applied to increase the search engine authority of a website. A website that aims to be ranked higher over search results has a lot of backlinks from other high-authority websites of the same category.
I explain this concept in simple words you have a website of a technology blog (yourwebsitename.com) and you are targeting readers interested in reading tech news or reviews. You will reach a high authority website having the same type of content and request him to place your website URL(yourwebsitename.com) in his content under a relevant anchor text(A word or heading of content matching with your type of content or purpose).This anchor text will be a backlink to your website. Search engines will consider it a good thing for your website and it will help you to appear on top of SERP (Search engine result pages).
Backlinks may be the reputation of a website over search engines. We must pay heed attention to creating this reputation as bad links may cause loss to your website.
TYPES OF BACKLINKS
Some important kinds of backlinks and their impacts on search engine optimization will be discussed here.
GUEST POSTS
Guest posting is also called guest blogging. It means to publish your article on another high authority website. The publishing website must be high authority and match your niche of content. Publication intends to reach the audience at a wide range and to build the authority of your brand over search engines. You provide backlinks to your website in your article and readers of that article reach your website through those hyperlinks. It’s the most effective back-linking strategy and high-authority websites provide paid guest posts. Your content remains permanent on their website and it gives benefit to you for the long term.
It is recommended to hire some professional SEO experts to get high-authority guest posting websites relevant to your targeted niche.
BLOG COMMENTS
A blog having a wide reader rate allows comments over their blog and you post your backlink as a comment in the discussion area. Although you get a backlink to your website this type of backlinking is not recommended as the best SEO strategy as SEO Specialists or professionals do not recommend it.
SOCIAL BOOKMARKING LINKS
Social bookmarking websites are used to save your favorite websites or to bookmark them same as we do in our browsers. We may save bookmarks on these types of websites by creating an account there. Under our bookmarking area, our saved URLs are shown according to categories. These types of websites have transformed into social forums where people may exchange their bookmarked websites with each other. People of the same interests share their ideas and experiences. High authority social media websites provide strong backlinks to your website and it generates real organic traffic for your website.
LINK EXCHANGE SCHEME
This black hat SEO strategy is adopted by exchanging backlinks with the admin of another website. An admin places a backlink to a website in exchange for providing the backlink to that website. Search engines do not recognize it as an ideal back-linking technique. This method is not recommended and is useful for creating backlinks for your website.
DIRECTORY LINKS
Website directories or directory links are catalogs of websites.URL of a website may be added to these catalogs that create a backlink to your website but it’s not a white hat SEO strategy.
Some other types of backlinks are as follows,
AUTHOR BIO LINKS
PBN LINKS
ARTICLE DIRECTORY LINKS
SOCIAL MEDIA (PROFILE) LINKS
PRESS RELEASE LINKS
INFOGRAPHIC BACKLINKS
FORUM BACKLINKS (BH)
IMAGE SUBMISSION
BLOG SUBMISSION
CLASSIFIED SUBMISSION (BH)
COMPETITORS BROKEN LINKS
PPT/PDF SUBMISSION
Backlinking is a good off-page SEO strategy and it is helpful for websites to gain authority but some factors are important to be considered while getting backlinks. It is important to get backlinks from websites that are of the same category as your website. Avoid getting spammy or irrelevant backlinks. A website having high authority and a low spam score may provide you with a good backlink.
